Enrich & Diversify Your Latino Outreach Strategy

Our Happy Clients

About Us.

New Georgia Media Inc, helps promote communication and advertising campaigns by government entities, non-profit organizations and private initiatives aimed specifically at the Latino audience

We connect your message with the Latino audience in a diversified way through conventional mass media and Digital Marketing.  Our communication strategy is deeply rooted and attuned to the core of the Latino community.
Our experience working with Latino Media outlets for more than 15 years enable us to offer our clients the opportunity to place the  right message where their attention resides

Publisher-advertiser relationships can be labor-intensive when it comes to buying and selling, NEW GEORGIA aims to bridge the relationships between the buy and sell and make the process easier and expose more inventory and purchasing opportunities.

“Position your message  in the minds of the Latino Community”

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Clara Puerta / Founder

10M

Hispanics in the U.S.

10M

Speak Spanish

1M

Business Owners

Our Services.

MASS MEDIA PLANNING

PHOTO PRODUCTION

MASS MEDIA BUYING

VIDEO PRODUCTION

GRAPHIC DESING

VIDEO ANIMATION

EDITORIAL CONTENT

AUDIO PRODUCTION

We Do More+

THREE MAJOR THINGS WE DO FOR YOU
  • Negotiate advertising packages individually with each medium.
  • Win time creating and programming media assets for your campaigns
  • Educate your intended audience with the message you want to share
MASS MEDIA PLANNING & BUYING

Media planning and buying is the process of strategizing, negotiating, and purchasing ad placements, or “inventory.” When planning what inventory to purchase, planners must take into consideration the product being advertised, target audience, and campaign goals. In addition, not only are media buyers responsible for making the initial purchase, but also for continuing to optimize performance throughout the entire campaign lifecycle.

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STEPS IN PLANNING & BUYING+

PLAN

• Research your target audience and the touchpoint to best reach them.

• Plan your spend across buy types (search, display, social, etc.) – determine what percentage of your spend will be on guaranteed inventory versus non-guaranteed.

• For guaranteed inventory, this stage may include sending RFPs to suppliers. You can also purchase premium guaranteed inventory without needing to RFP via Automated Guaranteed.

BUY

• For guaranteed inventory, the number of impressions and rate you are purchasing inventory for has been solidified, whether through established rates or by receiving a proposal back from a supplier.

• Complete your media plan with every placement from every supplier to be included in your campaign, including the time frame.

• Secure approval if needed, prior to sending order.

ORDER

• The media plan is executed, with placements sent to the ad server, waiting their opportunity to be served to the correct audience.

• Orders are processed as “IOs” or “insertion orders,” which include the planned billings for a campaign.

• The buyer-seller relationship continues throughout the order process, if any revisions are needed to an insertion order.

TRAFFIC

• The ad-ops or trafficking team is responsible for tagging the placements on the ad server with their appropriate pieces of creative. This includes tags for size and media type associated with each placement.

• It is generally best practice to tag a back-up static piece of creative for each placement in cases where dynamic creatives cannot be served.

ANALYZE

• You can use both first-party delivery

data (from the publisher’s ad server) and third-party delivery data (from the agency ad server) to analyze and optimize campaigns.

• Performance can be tracked and viewed by specific creative, holistic campaign view, and even cross-campaign. Pacing measures how budget is being spent relative to time within a campaign’s flight.

RECONCILE

• Agencies and publishers compare their delivery data and other financials, and work to reconcile discrepancies

• Financials for current and future campaigns may be amended based on overdelivery or underdelivery of a campaign.

• Final costs per supplier, per time period, are communicated to the billing system for Accounts Payable.

MEDIA PARTNERS+

Interested in becoming one of our media partners? send us an e-mail to info@newgeorgiamedia.com

Download our Digital Brochure

Find out the complete spectrum of services we offer.

No es necesario to speak the language. We can help

PLANS FOR 2019? +

Contact Us.

General Contact

Connect with us to schedule a in-person appointment or telephone call to discuss your goals, timeline, strategy and budget.

Telephone Numbe:

+1 404.391.2281

Address:

Atlanta – GA

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