Enrich & Diversify Your Latino Outreach Strategy
Our Happy Clients
New Georgia Media Inc, helps promote communication and advertising campaigns by government entities, non-profit organizations and private initiatives aimed specifically at the Latino audience
We connect your message with the Latino audience in a diversified way through conventional mass media and Digital Marketing. Our communication strategy is deeply rooted and attuned to the core of the Latino community.
Our experience working with Latino Media outlets for more than 15 years enable us to offer our clients the opportunity to place the right message where their attention resides
Publisher-advertiser relationships can be labor-intensive when it comes to buying and selling, NEW GEORGIA aims to bridge the relationships between the buy and sell and make the process easier and expose more inventory and purchasing opportunities.
“Position your message in the minds of the Latino Community”
Clara Puerta / Founder
Hispanics in the U.S.
STEPS IN PLANNING & BUYING+
• Research your target audience and the touchpoint to best reach them.
• Plan your spend across buy types (search, display, social, etc.) – determine what percentage of your spend will be on guaranteed inventory versus non-guaranteed.
• For guaranteed inventory, this stage may include sending RFPs to suppliers. You can also purchase premium guaranteed inventory without needing to RFP via Automated Guaranteed.
• For guaranteed inventory, the number of impressions and rate you are purchasing inventory for has been solidified, whether through established rates or by receiving a proposal back from a supplier.
• Complete your media plan with every placement from every supplier to be included in your campaign, including the time frame.
• Secure approval if needed, prior to sending order.
• The media plan is executed, with placements sent to the ad server, waiting their opportunity to be served to the correct audience.
• Orders are processed as “IOs” or “insertion orders,” which include the planned billings for a campaign.
• The buyer-seller relationship continues throughout the order process, if any revisions are needed to an insertion order.
• The ad-ops or trafficking team is responsible for tagging the placements on the ad server with their appropriate pieces of creative. This includes tags for size and media type associated with each placement.
• It is generally best practice to tag a back-up static piece of creative for each placement in cases where dynamic creatives cannot be served.
• You can use both first-party delivery
data (from the publisher’s ad server) and third-party delivery data (from the agency ad server) to analyze and optimize campaigns.
• Performance can be tracked and viewed by specific creative, holistic campaign view, and even cross-campaign. Pacing measures how budget is being spent relative to time within a campaign’s flight.
• Agencies and publishers compare their delivery data and other financials, and work to reconcile discrepancies
• Financials for current and future campaigns may be amended based on overdelivery or underdelivery of a campaign.
• Final costs per supplier, per time period, are communicated to the billing system for Accounts Payable.